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Das Buch untersucht die Geschichte eines der grossen Automobilhersteller und der traditionsreichen Marke Audi erstmals im Spiegel ihrer Werbung. Die Autorin versteht Audi-Werbung als Kulturgut, das als zeitgeschichtliches Phanomen die Erforschung der Kulturgeschichte ermoglicht. Als Kulturfaktor vermittelt diese ausserdem Lebensstile, Ideologien und Trends. Unter Berucksichtigung der konkreten Unternehmens- und Markengeschichte uber einen langeren Zeitraum zeigt die Autorin zudem, dass Werbung als Dokument nicht nur des Kultur-, sondern auch des Unternehmens- und Markenwandels betrachtet werden kann."
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