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Here's the perfect PR tool for small business owners, a nonprofit that needs publicity, indie uthors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an expensive publicist.
It's "The Best of The Publicity Hound's Tips of the Week of 2014," an ebook that includes 24 of the best tips from the popular twice-a-week emails that Joan Stewart sends to more than 6,000 subscribers. You'll find do-it-yourself tips for beginners and advanced marketers. This handy book include:
Book Publishing, Marketing & Publicity for Fiction and Nonfiction:
--Where to find 15 places to promote your book for free.
--A free tool that doubles as a digital writing coach, and makes your writing bold and clear.
--How to create simple homemade bookmarks that will attract more attention than slick ones.
--How to create flyers for your book and take them with you as you run errands.
--How contests can help your sell your books.
--Where to find thousands of readers in your book's target market, even for fiction.
--How to use Crowdfunding for your book project.
Content Creation Tools & Tips
--An easy app that will turn you into a Digital Publisher.
--A free tool that will let you create a personality quiz. Use it as a lead magnet in exchange for an email address.
Facebook, Pinterest & LinkedIn Tips:
--Where to find reviewers on LinkedIn.
--Get my Pinterest Power Tip.
--Learn five ways to use animated GIFs on Pinterest for publicity.
--An infographic with almost three dozen killer Facebook tips, most of which don’t require a credit card.
Free PR Tools & Techniques for Small Business:
--A publicity plan includes creating content that provides solutions to your audience’s problems.
--A powerful press release package.
--Where to find cheat sheets, checklists and best practices for promoting your event.
Pitching an Idea to Local & National Media
--The 5 most important reasons to followup after pitching the media.
--How to tie into today's day's hot news, also known as newsjacking, when you want publicity.
--The very best FREE online media database.
--A series of checklists that will help you pitch journalists, bloggers and influencers.
--A top TV producer's step-by-step process for getting on the local TV news.
Make Money by Blogging:
--27 creative ways to promote your blog.
--How to find the top blogs in your niche so you can pitch an idea or offer a guest post.
Publicity Examples Galore!
Many of the tips in this book include publicity examples of how others self-promote successfully.
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Know someone who needs free publicity for their product, service, cause or issue? They'll thank you for sending them to this page, especially if they can't afford a publicist. Have fun with these DIY tips, tricks and tools.
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