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VAREJO E BRASIL – reflexões estratégicas traz a análise do varejo brasileiro a partir de ciclos de evolução e amadurecimento e entendimento da complexidade e características do mercado brasileiro. Em seguida, apresenta abordagem para a construção estratégica
em negócios de varejo. Por fim, aprofunda a análise dos cinco temas estratégicos que devem ser endereçados pelas empresas do setor na busca do crescimento lucrativo e sustentável – relação com o produto, o papel da loja,
a experiência, a integração com
o mundo digital e o propósito e cultura.
O conteúdo está estruturado a partir de reflexões estratégicas, e é fruto de experiência, observação e análise de empresas de varejo em diversos mercados.
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