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In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
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Customer relationship management (CRM) is an approach to managing a companys interaction with current and future customers. The CRM approach tries to analyze data ,This paper synthesizes five decades of supply chain-related research from premier managerially oriented marketing journals and provides a state-of-the-art integ,The Service Integration & Management (SIAM) model of HCL balances the demand and supply of service bandwidth to various consumers. Visit us to learn more!,The IQ Intelligence Suite consists of four hosted cross channel marketing intelligence software products designed especially for marketers and agencies.,HCL Tech's services like Talent management, Rights management, etc. help sports organizations & athletes perform better. Visit us for sports solutions!,Knowledge Management: The best tools to manage and share knowledge between agents and customers are ones that are easy to access, update and search.,IQ Sage is the proven Visual IQ cross channel predictive analytics software product that performs marketing data modeling to help justify future marketing investments.,OptiMine is the first cloud-based platform that combines marketing mix analytics and optimization to drive more business value from your cross-channel ad spend.,The Sitecore Experience Platform incorporates robust content management, contextual intelligence, and omnichannel automation to you can market in context and manage ,The authors propose a conceptual framework to explain whether and under what firm-level conditions cross-channel integration impacts firm sales growth. To test
The Impact of Cross-Channel Integration on Retailers
The authors propose a conceptual framework to explain whether and under what firm-level conditions cross-channel integration impacts firm sales growth. To test
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The Sitecore Experience Platform incorporates robust content management, contextual intelligence, and omnichannel automation to you can market in context and manage
OptiMine Software - Agile Marketing Measurement and
OptiMine is the first cloud-based platform that combines marketing mix analytics and optimization to drive more business value from your cross-channel ad spend.
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IQ Sage is the proven Visual IQ cross channel predictive analytics software product that performs marketing data modeling to help justify future marketing investments.
Knowledge Management Software AE | KANA
Knowledge Management: The best tools to manage and share knowledge between agents and customers are ones that are easy to access, update and search.
Sports Solutions, Services and Management | HCL Technologies
HCL Tech's services like Talent management, Rights management, etc. help sports organizations & athletes perform better. Visit us for sports solutions!
IQ Intelligence Suite - Cross Channel Marketing
The IQ Intelligence Suite consists of four hosted cross channel marketing intelligence software products designed especially for marketers and agencies.
Service Integration and Management (SIAM - HCL
The Service Integration & Management (SIAM) model of HCL balances the demand and supply of service bandwidth to various consumers. Visit us to learn more!
The Role of Marketing Channels in Supply Chain Management
This paper synthesizes five decades of supply chain-related research from premier managerially oriented marketing journals and provides a state-of-the-art integ
Customer relationship management - Wikipedia, the free
Customer relationship management (CRM) is an approach to managing a companys interaction with current and future customers. The CRM approach tries to analyze data
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