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Feature films, television shows, homemade videos, tweets, blogs, and breaking news: Digital media offer an always accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice?
In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures - from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves.
Webster shows that public attention is at once diverse and concentrated - that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the 21st-century public sphere.
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How Disney Magic and the Corporate Media Shape Youth
How Disney Magic and the Corporate Media Shape Youth that we draw attention to the too often hidden or Children in the Digital Age,"
Amazon.com: Marketplace
Manufacturer recommended age: 3 - 15 Years. Wild Oats Marketplace Organic Ground Flax Seed makes a tasty Kindle Direct Publishing Indie Digital Publishing
Blog - comScore, Inc
I discussed several of the fundamental lessons that weve learned at comScore over the years about digital Audiences, Faster with comScore attention and
Course Descriptions | MA in Communication | Advanced
Johns Hopkins University > Academics > Graduate Degree Programs > Communication > Course Descriptions. The digital age is audiences. Special attention
Alcohol marketing in the digital age | Digital Ads
Alcohol marketing in the digital age on four of the latest platforms that shape today's digital marketplace: 1) for Multicultural Audiences," Mobile
Mediagazer
the digital media company funded by eBay co-founder Tim Peterson / Ad Age: Sr. Reporter, Wealth and Poverty, LA Marketplace. Reporter
The Digital Learning Challenge: Obstacles to Educational
Obstacles to Educational Uses of Copyrighted Material in the Digital Age Promise of Digital Learning. Digital technology makes to pay attention to such
PSFK 2017 Forecast - Summary Report - SlideShare
emerging trends that will shape tomorrow The PSFK 2017 Forecast report identifies today capture the attention of audiences,
Digital Storytelling for Social Impact - SlideShare
Digital Storytelling for Social Impact In the digital era, the shape and delivery engage the right audiences. Social impact organizations
Robin Good - MasterNewMedia
Robin Good: If it is true that *attention* is the one of the In the age of startups and service or digital product is a whole new glossary of words starting
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