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In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers.
This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.Are you looking for The Connected Customer: The Changing Nature of Consumer and Business Markets book? Yeah, the New Releases book you're searching for is listed here. This book is truly good as well as enjoyable to read. Interesting reading experience considering that I have really had a look at The Connected Customer: The Changing Nature of Consumer and Business Markets several times. I think this book is not only enjoyable, but educational likewise.
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