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While direct selling and word-of-mouth may be as old as market stalls, Network Marketing or Multi-Level Marketing (MLM) was born only sixty years ago, and since that small beginning the business has been the subject of minimal academic research.
As a student, Yik Shing focused her thesis on the intersection of two business fields—MLM and Nutrition. MLM has experienced tremendous growth in the last decade, but in spite of its growth, it still faces skeptical public concern about the ethics of selling and leery of anything that seems like a pyramid scheme.
Network Marketing in Nutrition: The Synergy of Two Industries explores why MLM is becoming a more effective distribution channel for wellness products, while more traditional sales channels are experiencing flat growth. The book:
- Delineates the striking difference between pyramid schemes and legitimate MLM
- Explores ethical issues and the impact of trust on selling
- Explores benefits of MLM in cutting distribution costs, freeing funds for research, and providing a low-start-up business for small entrepreneurs
- Explores the likelihood of future growth
Yik Shing’s case study of a leader in the wellness field is now available to a wider audience. If you are a multi-level marketer, this book will help you understand MLM at a deeper level. If you are a scholar of marketing or skeptic, Network Marketing in Nutrition delivers current information to increase your understanding of MLM so that educated judgements can be made when coming across MLM companies.
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